M&A in Mid-Market Businesses - Strategic Insights

M&A in Mid-Market Businesses – Strategic Insights

Mid-market businesses—defined broadly as companies with annual revenues between $10 million and $1 billion—form the backbone of global economies. These enterprises often combine scalability with flexibility, offering a fertile ground for value creation through mergers and acquisitions (M&A). For private equity firms and large corporations, mid-market M&A presents opportunities to enter new markets, gain strategic assets, and generate returns through operational enhancements.

Defining the Mid-Market

The mid-market is typically segmented into:

  • Lower Mid-Market: $10M–$100M in revenue
  • Core Mid-Market: $100M–$500M in revenue
  • Upper Mid-Market: $500M–$1B in revenue

These firms are often mature, profitable, and well-positioned in niche markets but may lack the capital or management depth to reach the next stage of growth independently. That makes them attractive acquisition targets.

Why M&A in the Mid-Market?

According to the National Center for the Middle Market, roughly 20% of mid-sized companies engage in M&A each year, with about 5% involved in divestitures or outright sales. Key drivers include:

  • Strategic Expansion: Acquirers seek new geographies, customers, or product lines.
  • Succession Planning: Founders or families sell to monetize decades of work.
  • Operational Synergies: Buyers identify cost reductions, cross-selling, or tech integrations.
  • Private Equity Growth Mandates: Buy-and-build strategies and platform creation are common.

Global Trends and Case Studies

Europe

  • Apax Partners acquires Rodenstock
    In 2021, Apax Partners bought German eyewear giant Rodenstock for €1.5B to expand its healthcare portfolio.
  • Apollo exits Oldenburgische Landesbank (OLB)
    Apollo sold German bank OLB to Crédit Mutuel in 2025 for €1.7B—marking one of the few major PE exits in German banking.

United States

  • Thoma Bravo acquires Anaplan
    One of the most prominent tech buyouts, Thoma Bravo acquired enterprise planning SaaS firm Anaplan for $10.7B in 2022 (adjusted later to $10.4B).
  • Francisco Partners invests in Drawbridge
    In 2023, the firm backed this fintech cybersecurity specialist, highlighting ongoing PE interest in tech-enabled services.

Asia

  • EQT’s Mid-Market Growth Fund
    In 2024, EQT Private Capital Asia closed a $1.6B fund focused on healthcare and technology targets across Asia.

Africa

  • M&A remains emerging
    While mid-market M&A is nascent in Africa, activity is growing in fintech, logistics, and agri-processing, especially in Nigeria, Kenya, and South Africa.

Australia

  • Thoma Bravo acquires Nearmap
    In 2022, the US firm bought this geospatial mapping company for AU$1.06B (approx. $730M), making it Thoma Bravo’s first Australian investment.

Notable Mid-Market M&A Deals

# Deal Value Year
1 Apollo → Crédit Mutuel (OLB) €1.7B 2025
2 Apax Partners → Rodenstock €1.5B 2021
3 Thoma Bravo → Anaplan $10.4B 2022
4 Francisco Partners → Drawbridge Undisclosed 2023
5 EQT → Mid-Market Growth Fund $1.6B 2024
6 Thoma Bravo → Nearmap $730M 2022
7 AZZ Inc. → Precoat Metals $1.28B 2023
8 Lincoln Electric → Fori Automation $427M 2023
9 H.I.G. Capital → Avient’s Chemical Unit Undisclosed 2023
10 Choice Hotels → Radisson Americas Undisclosed 2023
11 Vista Equity → Duck Creek $2.6B 2023
12 KKR → Biotage (Sweden) $1.22B 2023
13 Blackstone → Dexus Property (AUS) $1.3B 2021
14 Brookfield → Modulaire Group €5B 2021
15 Cinven → Arxada (formerly Lonza Specialty Ingredients) CHF 4.2B 2021

What Worked, What Didn’t

Successful Cases
  • Thoma Bravo’s Anaplan acquisition leveraged its SaaS expertise and streamlined operations, leading to solid performance.
  • EQT’s Asia growth fund doubled its target, showcasing investor appetite and sectoral focus.
Less Successful Cases
  • PE overpaying for niche targets without integration planning (e.g., some consumer brands in Europe) faced margin compression and market exit.
  • Cross-border cultural mismatches, such as in tech services, have slowed integrations in certain Asia-US deals.

Strategic Takeaways

  • Sector specialization wins: PE and strategics with domain expertise (e.g., cybersecurity, healthtech) often outperform.
  • Buy-and-build remains dominant: Especially in fragmented industries like accounting, logistics, and B2B services.
  • Mid-market is resilient: Even during downturns, these firms often pivot faster, making them durable assets.

Conclusion

Mid-market M&A continues to be a cornerstone of global corporate strategy. The dynamic intersection of strategic buyers, PE funds, and resilient businesses creates a rich ecosystem of dealmaking. With billions flowing into this segment across all continents, mid-market transactions will remain a key driver of economic transformation well into the future.

Sources